Creative Content: the commercial

For more my commercial i will have a couple scenes with different people utilizing the glasses. So who will be involved in the promotion? Well i want to have a business man, a stay at home mom, a college student, and elderly person, and an adventurous man all using the glasses in day to day activities.

         So what will happen? well first the commercial will start with the business man walking downtown to a building in new york, he will be wearing the glasses using them to talk on the phone as he is holding his bags and making his way up to an important meeting, then the next scene will cut to the mom at home cooking food for the kids will looking at indgredients on the web with her glass and watching the kids at the same time. After that the commercial will go to a college student looking up information about a project that he is doing will writing a paper. Next the scene will cut to the elderly person who cant do much but with the glasses can make a phone call in face time to a loved one, or help them remeber certain things, and finally it will go to the scene of a man climbing a mountain with all his stuff on and taking pictures and making a video and sharing them all at the same time. once all this has been shown the closing scene will bring all of them together and fade away to the google glass advertisment logo.

Google Glass Billboard

The Big Idea

This is all about  the concept that will set my campaign apart from the rest. What will I do to attract customers? The key is to find something that will be popular with a wide range of customers and clients and doesn't have to change constantly. First I will find any and every convention that has to do with technology and get a nice spot in there. My campaign is going to reach out to everyone from all walks of life. The business man, the stay at home mom, the college student, and teenagers, as well as even old folks. I'm going to made ads and commercials that show all of these different people using the glasses in everyday life as it pertains to them, the business always on the go, the mom always having her hands full and trying to multitask, the college student swamped with work and has tons of work to do, and the old folks who have trouble using their hands or trouble with various simple tasks but all in all the Google glass is going to be shown as a tool, a  helping hand to theses people.Now once ive got the attention from these groups, i want to have demonstrations as to what the glasses can do and how they can help them. Yes the glasses may be a little pricey, but i will come up with a solution like a contract like a phone company so they can be affordable and the company will not lose out on money. The idea is to get everyone wearing glasses, catering to their specific needs and wants will be the key in success, if i can show that these glasses will make life a lot easier and less complicated and affordable im sure i will have no problem selling these glasses. The main thing is to keep people interested and to make them realize that this isnt just another dumb device to play angry birds on but a tool for life.

Competitive analysis

     This portion we will be talking about my competitors and certain aspects of their similar products.
    First how do they draw customers and clients? Well since the technology of this product is kept fairly secret, only a few other companies have a similar product and most of them are really not doing much to draw customers, only some companies have had a preview at a convention and such things but that's about all. I'm sure as time goes on we will see more on how the competing companies draw customers and clients, as far as Google goes we have videos on the web as well as a group of people selected to test drive the hardware and give feed back.

·      What amenities or facilities are offered that you don't have? Since Google is a very vast and strong company, there are no amenities or facilities that we don't have that our competitors do. I'm sure other companies have less than Google.

·      What challenges are they facing? I'm sure that with Google being such a power house, other companies will have a lot of trouble trying to compete due to lack of funding, poor technology, or being overran with the publicity that Google has and they don't.

·      How do they plan on improving? Other companies have a lot to improve on as far as everything goes, on Google side the improvements are the price range for the technology and fin tuning the glasses. Once those are good to go we can start an advertisement campaign and launch the new glasses without a lot of competition.
     What is all really comes down to is that since Google is a huge company with untold limits for anything, other companies are going to have a lot on their hands in order to compete with Google. 

Google Glass Looking through the future.

 

 

The break through product that im am going to be talking about is the google glass. google glass is a pair of glasses designed to do various functions.The google glasses are very unique because it is a new product of technology that has various options and capabilities. First the glasses can be clear or tinted depending on preference. The glasses also have built in earphones with a memory drive so the customer can upload music files and listen to them. The glasses next have a small display screen which does various things such as; google glass can take pictures, make videos, provide navigation routes, go online and view images from the web. The glasses allow you to do all these things while being able to have your hands free as well as see clearly everything that is around as if your not

wearing glasses at all. These features arel simply triggerd by saying the phrase "okay glass" and then whatever you wish them to do within the capabilites listed.One more exciting feature is that the glasses also have the capability to have face time as well. Face time allows you to chat with others live and see them as if they are right in front of you, much like skype. The google glass product is a very unique product because of these features and because it has never been done before. The glasses are going to be a big hit because they allow the customer to take the term multi tasking to the next level. There are so many different things the customer can do with these glasses that the possiblites are endless, and with time the glasses will evolve with technology allowing more features with different models. the glasses so far are expected to hit the market for sale sometime in febuary or march of 2014. The prices
of the glasses however are still at a fluxuating discussion. Some sources say the estimated pair of google glass are expected to sale at around 1,500 dollars. however recent discussion has said that they are going to bring the retail price down to somewhere of 300 to 500 dollars a pair. the reason for this is because the price of 1500 dollars is a little steep for technology that only does a few features much like and android phone which costs around 600 dollars to make, whereas the google glass only costs around 300 dollars to make. So really it takes more money to make a phone which has many more capabilites and just as many features as the glasses and the glasses cost less and are supposed to sell for way over the cost of making them. right now the companies are testing the glasses and are
fixing all the bugs until they are ready for the market. Overall the glasses i think are going to be a very very exciting new product for the new year and will stand out in the technology field, and also will generate alot of money.

Fashion in the 60s

Fashion in the 60s was very conservative, men wore flannel suites and women wore form fitting conservative dresses. The rules were very strict according gender. in order to be taken serious you wore a suit. women dressed up to pleased their husbands. the Kennedys changed a lot in fashion, Kennedy didn't wear a hat to his inauguration even though hats were part of the suit back then, so in doing so he single handedly changed fashion for men, and Jackie Kennedy brought a more streamed line look for women. suits and dresses were very plain until patterns came out and started a new fashion trend. women started to wear heavy eye makeup as well as oversized dresses. everything in the 60s was big and bold, women's clothes started to show more skin. the mini skirt came out and changed a lot for the fashion world. men's clothing became more sleeker, and form fitting. the slime fitting clothes for men came from a French influence. also art started to be printed on clothes instead of plain, or patterns. women started actually wearing pants, and pants suits. because of the war and woman's protests, the hair grew longer and so did hem lines, hence the hippies were born. The look went to modern to very laid back care free. overall it shows that events or famous people influenced the clothing through the years. in the late 60s they used the influence of the hippies created colorful patterns for clothes. fashion started to become a way to express yourself. overall from the late 50s to the early 70s fashion took so many different looks on because of all the liberation, protests, wars, and other major influences.

Ted Talks: gamer girl about life

She talked about adding 7 minutes to your life but started out with the top 5 regrets of dying. I wish I hadn’t worked so hard, wish I stayed in touch with friends, wish I let myself be happier, wish I had the courage to express my true self, wish I lived a life true to my dreams instead of what others expected of me. All of those regrets are the death bed regrets most commonly heard by hospice workers or others in that field. She also talked about how playing video games meets all these regrets pretty much. For example games help you take life easy and relax, they help you stay connected with people, online games can actually help with some medical problems better than medicine, and avatars are a great way to express ones self in a positive way. She went on to how she developed a game due to help her cope with her own accident that would make her feel better instead of having suicidal thoughts and suffering. She went on to introuduce others to the game with other sickness and it has helped them too. Also she talked about post traumatic growth, its pretty much positive growth after a traumatic experience. All of the traits of post traumatic growth are the complete opposite of the death regret list. And lastly she said that regularly achieving the 3 to 1 ratio you can live 10 yrs. longer. The 3 to 1 ratio is doing three positve things or something of that sort to balance out the bad. Overall it was a great speech and makes a lot of since and maybe useful to my own personal experiences.

Ted Talk show on body language

The talk host was explaining what body language or nonverbal actions are as well as the effects of different kinds. She mentioned that based on our body language a lot of disicions are made. From job interviews to just talking to people, our body  language can say a lot about who we are or what we are feeling. An example she gave was that like in ads if you see a person smiling, it makes you kind of feel happy, just because the persons nonverbal body language. She also went on to explain about nonverbal expressions of power and dominance. People with a lot of power usually are spread wide, basically relaxed and very confident with their body language, whereas people of the opposite tend to curl up and make themselves seem smaller. She said that non verbals govern how people think and feel about us, and also our nonverbal governs how we think and feel about ourselves. overall i think it was a great presentation about nonverbal body language, and i feel Ive learned a little bit that may be useful in life when it comes to making decisions as well.

EOC Go Daddy "Perfect Match - Bar Refaeli kissing Jesse Heiman" Super Bowl 2...

http://www.youtube.com/v/EQTyxNTQTtk?version=3&autohide=1&feature=share&autoplay=1&autohide=1&attribution_tag=mcYahZt_3s044S8hdJHHPg&showinfo=1

•  Who? entrepreneurs or business people target, nerdy boy and gorgeous model female
•  What?a beautiful woman and a nerdy teenager are sitting side by side she leans in and they make out for about 20 seconds.
•  Where? on a bench
•  When?right now you can be sitting at home by the computer
•  Why? to show how both sides of the small business world, as well as to show complete opposites attract.
•  How? by using go daddy u combine sexy with smart. An online website builder that makes your small business presentable and successful

 I think this add is two different things. i think its great because it shows an ugly nerd getting a shot at kissing a beautiful woman. I think however it is disturbing because nobody really wants to see that and its really eww...i dont know how to explain. I think its because we all know she really kissed him and its way not something that would ever happen in reality. I think the ad really had a strong impact with grabbing your attention because of what happens and i think future small business owners that need help with starting an online website will remember the add. The add is funny but i think its just so gross that it will definitley be remembered. I know personally that if i had a choice and needed to have a business website i would choose godaddy.com because one the hot women in the adds, as well as that one add that took everyone by suprise in the superbowl game. I am familiar with the company and know they use Danica Patrick as their spokesperson, which is a plus, a female race car driver and she is attractive. I think they found a genius way to change things up from seeing nothing but hot women on godaddy commercials that was totally different but still had all the elements of previous commercials. 

EOC Tobacco Advertisment

1. Determine the scenario: What happens in this frame?
 A man and a woman are face to face while the woman is staring at the man he is blowing cigarette smoke right into her face.
2. What is the setting? What are the conditions?
 The setting is two people a male and female talking, and the conditions are that they are really close and personal
3. Who are the people or groups?
 The people seem to be in their twenties, young adults.
4. What is their point of view around this specific experience?
 Their point of view is that the cigarettes they sell smell good and are pleasing to women.
5. What are their goals?
 To convince men that the smell and smoke of their brand of cigarettes doesnt offend a woman, in fact she will like it so much she will follow you anywhere.
6. What are their assumptions? What are their perceptions?
 Their assumptions are that men will buy more of this brand as to not offend woman but attract them while smoking in close proximity of them, The perceptions are that the smoke from the cigarette is pleasing and not bothersome.
7. Are there conflicts? Is there cooperation?
 The conflict would be blowing smoke into someones face, however there is cooperation because the young woman is not bothered by the smell nor the fact hes blowing it right in her face.
8. What are the outcomes?
 The outcomes are that the cigarette brand is pleasant to smoke around people and that the smell is even attractive.

To evaluate the ad i would say it is a great ad for their company. Nobody likes the smell of cigarettes especially when the smoke is blown in your face. But to convince buyers that not only does the smoke smell pleasant is also attracts women. I personally smoke and dont like the smell of smoke but some cigars or flavored cigarettes are pleasing to smell, however smoke in the face is totally different. I dont think you could ever convince someone that smoke in the face is attractive, period.

Now as for the ad on the right, is all about being ethically wrong. First the ad is advertising belvedere vodka. what they did wrong was show a man who obviously looks under the influence of alcohol smiling as he is grabbing a woman who is obviously uncomfortable with him. Not only is he just grabbing her, he is doing so in a very sexual way which gives of vibes that the young woman is trying to flee and he is about to rape her. Also with the words "Unlike some people, Belvedere Always goes down smoothly," is implying that the alcohol is smoother than raping or molest a woman who does not want to be, nor in agreement with sexual contact. Overall the ad is very disturbing because the words, the setting, everything about this add is ethically wrong. The fact it is comparing drinking alcohol to rape is totally outrageous.

EOC Health Insurance and Ethics

To sell insurance to people , young adults around my age would be first a pretty hard feat I think. I would use television shows for advertisements, alcohol products, sponsor events, etc. I would try to reach out to young adults when and where possible. I would also give rewards and perks for signing up as well as staying with my company.

“ I would hold focus groups to better understand the constantly changing attention of young people. After almost twenty-five years consulting and helping physicians, dentists and many other healthcare professionals attract more of the patients and cases they want, I’m very used to hearing complaints and resistance to “selling” patients on various healthcare services and solutions.

It’s understandable because most healthcare providers pursue their careers because they want to help and heal, not sell and deal. It’s also common for many people to associate the concept of sales with various negative connotations related to manipulation, trickery, false promises, etc.

But if you understand sales as the art of influencing people to see the value of good products and services, you quickly begin to appreciate that ethical selling in healthcare is about helping people appreciate and value decisions about their health needs and desires for a healthier, happier life that can have a profound, positive impact.

And when you really believe that what you are “selling” can and does make that kind of difference for people, you don’t feel like you are selling at all – and the people who benefit from what you can do to help them don’t feel like they are being “sold.” All the negative connotations and uncomfortable feelings are absent from the conversation.”

http://www.healthcaresuccess.com/blog/healthcare-marketing/redefining-the-concept-of-selling-in-healthcare.html

The medical and health care industry has got to be the industry where ethics is very important. Unlike any other professions, those under health care are faced with different kinds of ethical issues every single day.

Doctors, nurses, therapists and everybody else working in this industry may be conflicted with some ethical decisions that have to be made. Because of numerous ethical issues in health care that may arise every day, hospitals and other health institutions are now required to form an ethics committee.

The ethics committee is a group of people who assists patients, the patient’s families, and health care personnel in identifying, understanding, and resolving ethical issues.

In most cases, the ethical committee is composed of physicians, nurses, social workers, ethicists, a hospital chaplain and a lawyer. The ethical committee will be responsible in writing a set of ethical policies and a code of ethics. When making ethical decisions, there are certain values that the committee needs to be aware of. The basic principles of ethical decision making are Beneficence, Autonomy, Non-maleficence and Justice.

http://www.ethicalissuesinhealthcare.com/index.html

“Over-Insurance

• Over-insurance is one of the most common temptations presented to agents. Insurance agents are paid a commission commensurate with the size of premiums. By, "up-selling," an insurance producer can increase his earnings. However, the client may find it difficult to pay for excessive insurance. Ideally, the agent's objective in selling an insurance policy is to protect the assets and quality of life for the survivors of an insured person's untimely death. Insurance death benefits should not be "life-changing" money. Rather, they should prevent loss of wages, child-care or funerary expenditures from being life-changing. Insurance is risk-management, not a lottery.

Types of Insurance

• The two most common forms of life insurance are permanent (also called whole-life or universal) and term. Permanent insurance, once issued, typically covers the insured until age 100 or until death, as long as premiums are paid. By contrast, term covers a specific time period, from 10 to 30 years. Permanent coverage has advantages, like accumulation of cash value, and as long as the policy is not dropped, the insured person will not have to ever prove insurability. When a term policy expires, the insurance company will reconsider the insurability of the policy holder, and this may mean much higher rates or outright rejection of another policy. For pure risk management purposes, term is usually better, offering much lower premiums for equivalent coverage. But, the higher premiums of permanent policies also mean higher commissions, and some agents will push these policies out of self-interest rather than the client's interest.”

Read more: http://www.ehow.com/about_6363986_ethical-dilemmas-selling-life-insurance.html#ixzz2hGi5D792

Week one EOC: Volkswagen Lemon

Today I have recently discovered the advertisement  of the Volkswagen Lemon, which was a turning point in advertisement. “The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font.  Below the image follows a statement that proclaims that this particular car was rejected by Inspector Kurt Kroner because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process; one out of fifty does not pass for something as simple as a scratch on the windshield. “This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars.” Concluding with a memorable tag line “We pluck the lemons; you get the plums,” it gives the reader a first impression that Volkswagen is calling their own car a lemon, while intriguing them to read further to see that it is really about the rigorous inspection process that Volkswagens go through.” This was written by Rebecca Coleman. Posted on Thursday, February 26, 2009, at 5:42 pm. Filed under Class Business. Bookmark the permalink. Follow comments here with the RSS feed. Both comments and trackbacks are currentlWhat made the Volkswagen Beetle ad campaign so radical? Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure.

Beetle ads, though, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple.

Two famous print ads illustrate this. One featured a small picture of the car with the headline "Think small." Text highlighted the advantages of driving the small Beetle vs. a big car.

The other presented just the car with "Lemon" in bold type. Ad copy explained that the chrome strip on the glove compartment was blemished and had to be replaced. The take-away was obvious. If this was Volkswagen's idea of a lemon, the Beetle must be a well-built car.

The Beetle ad campaign also stands out for its use of television, which was in 90 percent of homes by the mid-1960s. It may have been grainy black-and-white, but the emotional connection between car and consumer was picture perfect in Beetle commercials like "Funeral."

Imagine a funeral procession as the voice of the deceased bequeaths his fortune. To each, from his wife and sons to business partners who were wasteful with money, he leaves nothing.

But to the tearful young man in a Volkswagen Beetle at the end of the line, he says: "To my nephew, Harold, who ofttimes said `A penny saved is a penny earned ... and it sure pays to own a Volkswagen' ... I leave my entire fortune of a hundred billion dollars."

In ad after ad, year after year, the Volkswagen Beetle ad campaign conveyed its message of frugality and sensibility with a clarity and emotion the ad world had never seen before.

Mike Ogden is president of Pipeline Marketing in Overland Park, Kan. He can be reached at (913) 397-PIPE or on the Web at http://www.pipelinemarketing.com.

When all other advertisers were still promoting classic American values and simply playing up the positive aspects of a product, Volkswagen's advertisers made lemonade out of a lemon. Even though consumers were hesitant to buy German products after the war and many car companies were building bigger cars for growing families, VW made use of its small size and big thinking. In the iconic "Lemon" ad of the early 1960s, Volkswagen showed a photo of the Beetle with the word "Lemon" in large letters underneath. The smaller text under the ad explained that inspectors had rejected this car as a lemon because of a very minor flaw. It was a follow-up to the equally successful "Think Small" advertisement. The ads were clever, simple, and slightly self-deprecating. This encouraged a generation to break the molds of American tradition and create new roles for themselves — like seeing how many people can fit in a VW Beetle.

http://www.greatvwads.com/