Wednesday, December 11, 2013

Competitive analysis

     This portion we will be talking about my competitors and certain aspects of their similar products.
    First how do they draw customers and clients? Well since the technology of this product is kept fairly secret, only a few other companies have a similar product and most of them are really not doing much to draw customers, only some companies have had a preview at a convention and such things but that's about all. I'm sure as time goes on we will see more on how the competing companies draw customers and clients, as far as Google goes we have videos on the web as well as a group of people selected to test drive the hardware and give feed back.
·      What amenities or facilities are offered that you don't have? Since Google is a very vast and strong company, there are no amenities or facilities that we don't have that our competitors do. I'm sure other companies have less than Google.
·      What challenges are they facing? I'm sure that with Google being such a power house, other companies will have a lot of trouble trying to compete due to lack of funding, poor technology, or being overran with the publicity that Google has and they don't.
·      How do they plan on improving? Other companies have a lot to improve on as far as everything goes, on Google side the improvements are the price range for the technology and fin tuning the glasses. Once those are good to go we can start an advertisement campaign and launch the new glasses without a lot of competition.
     What is all really comes down to is that since Google is a huge company with untold limits for anything, other companies are going to have a lot on their hands in order to compete with Google. 

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