Creative Content: the commercial

For more my commercial i will have a couple scenes with different people utilizing the glasses. So who will be involved in the promotion? Well i want to have a business man, a stay at home mom, a college student, and elderly person, and an adventurous man all using the glasses in day to day activities.

         So what will happen? well first the commercial will start with the business man walking downtown to a building in new york, he will be wearing the glasses using them to talk on the phone as he is holding his bags and making his way up to an important meeting, then the next scene will cut to the mom at home cooking food for the kids will looking at indgredients on the web with her glass and watching the kids at the same time. After that the commercial will go to a college student looking up information about a project that he is doing will writing a paper. Next the scene will cut to the elderly person who cant do much but with the glasses can make a phone call in face time to a loved one, or help them remeber certain things, and finally it will go to the scene of a man climbing a mountain with all his stuff on and taking pictures and making a video and sharing them all at the same time. once all this has been shown the closing scene will bring all of them together and fade away to the google glass advertisment logo.

Google Glass Billboard

The Big Idea

This is all about  the concept that will set my campaign apart from the rest. What will I do to attract customers? The key is to find something that will be popular with a wide range of customers and clients and doesn't have to change constantly. First I will find any and every convention that has to do with technology and get a nice spot in there. My campaign is going to reach out to everyone from all walks of life. The business man, the stay at home mom, the college student, and teenagers, as well as even old folks. I'm going to made ads and commercials that show all of these different people using the glasses in everyday life as it pertains to them, the business always on the go, the mom always having her hands full and trying to multitask, the college student swamped with work and has tons of work to do, and the old folks who have trouble using their hands or trouble with various simple tasks but all in all the Google glass is going to be shown as a tool, a  helping hand to theses people.Now once ive got the attention from these groups, i want to have demonstrations as to what the glasses can do and how they can help them. Yes the glasses may be a little pricey, but i will come up with a solution like a contract like a phone company so they can be affordable and the company will not lose out on money. The idea is to get everyone wearing glasses, catering to their specific needs and wants will be the key in success, if i can show that these glasses will make life a lot easier and less complicated and affordable im sure i will have no problem selling these glasses. The main thing is to keep people interested and to make them realize that this isnt just another dumb device to play angry birds on but a tool for life.

Competitive analysis

     This portion we will be talking about my competitors and certain aspects of their similar products.
    First how do they draw customers and clients? Well since the technology of this product is kept fairly secret, only a few other companies have a similar product and most of them are really not doing much to draw customers, only some companies have had a preview at a convention and such things but that's about all. I'm sure as time goes on we will see more on how the competing companies draw customers and clients, as far as Google goes we have videos on the web as well as a group of people selected to test drive the hardware and give feed back.

·      What amenities or facilities are offered that you don't have? Since Google is a very vast and strong company, there are no amenities or facilities that we don't have that our competitors do. I'm sure other companies have less than Google.

·      What challenges are they facing? I'm sure that with Google being such a power house, other companies will have a lot of trouble trying to compete due to lack of funding, poor technology, or being overran with the publicity that Google has and they don't.

·      How do they plan on improving? Other companies have a lot to improve on as far as everything goes, on Google side the improvements are the price range for the technology and fin tuning the glasses. Once those are good to go we can start an advertisement campaign and launch the new glasses without a lot of competition.
     What is all really comes down to is that since Google is a huge company with untold limits for anything, other companies are going to have a lot on their hands in order to compete with Google. 

Google Glass Looking through the future.

 

 

The break through product that im am going to be talking about is the google glass. google glass is a pair of glasses designed to do various functions.The google glasses are very unique because it is a new product of technology that has various options and capabilities. First the glasses can be clear or tinted depending on preference. The glasses also have built in earphones with a memory drive so the customer can upload music files and listen to them. The glasses next have a small display screen which does various things such as; google glass can take pictures, make videos, provide navigation routes, go online and view images from the web. The glasses allow you to do all these things while being able to have your hands free as well as see clearly everything that is around as if your not

wearing glasses at all. These features arel simply triggerd by saying the phrase "okay glass" and then whatever you wish them to do within the capabilites listed.One more exciting feature is that the glasses also have the capability to have face time as well. Face time allows you to chat with others live and see them as if they are right in front of you, much like skype. The google glass product is a very unique product because of these features and because it has never been done before. The glasses are going to be a big hit because they allow the customer to take the term multi tasking to the next level. There are so many different things the customer can do with these glasses that the possiblites are endless, and with time the glasses will evolve with technology allowing more features with different models. the glasses so far are expected to hit the market for sale sometime in febuary or march of 2014. The prices
of the glasses however are still at a fluxuating discussion. Some sources say the estimated pair of google glass are expected to sale at around 1,500 dollars. however recent discussion has said that they are going to bring the retail price down to somewhere of 300 to 500 dollars a pair. the reason for this is because the price of 1500 dollars is a little steep for technology that only does a few features much like and android phone which costs around 600 dollars to make, whereas the google glass only costs around 300 dollars to make. So really it takes more money to make a phone which has many more capabilites and just as many features as the glasses and the glasses cost less and are supposed to sell for way over the cost of making them. right now the companies are testing the glasses and are
fixing all the bugs until they are ready for the market. Overall the glasses i think are going to be a very very exciting new product for the new year and will stand out in the technology field, and also will generate alot of money.