The Big Idea

This is all about  the concept that will set my campaign apart from the rest. What will I do to attract customers? The key is to find something that will be popular with a wide range of customers and clients and doesn't have to change constantly. First I will find any and every convention that has to do with technology and get a nice spot in there. My campaign is going to reach out to everyone from all walks of life. The business man, the stay at home mom, the college student, and teenagers, as well as even old folks. I'm going to made ads and commercials that show all of these different people using the glasses in everyday life as it pertains to them, the business always on the go, the mom always having her hands full and trying to multitask, the college student swamped with work and has tons of work to do, and the old folks who have trouble using their hands or trouble with various simple tasks but all in all the Google glass is going to be shown as a tool, a  helping hand to theses people.Now once ive got the attention from these groups, i want to have demonstrations as to what the glasses can do and how they can help them. Yes the glasses may be a little pricey, but i will come up with a solution like a contract like a phone company so they can be affordable and the company will not lose out on money. The idea is to get everyone wearing glasses, catering to their specific needs and wants will be the key in success, if i can show that these glasses will make life a lot easier and less complicated and affordable im sure i will have no problem selling these glasses. The main thing is to keep people interested and to make them realize that this isnt just another dumb device to play angry birds on but a tool for life.