EOC Go Daddy "Perfect Match - Bar Refaeli kissing Jesse Heiman" Super Bowl 2...

http://www.youtube.com/v/EQTyxNTQTtk?version=3&autohide=1&feature=share&autoplay=1&autohide=1&attribution_tag=mcYahZt_3s044S8hdJHHPg&showinfo=1

•  Who? entrepreneurs or business people target, nerdy boy and gorgeous model female
•  What?a beautiful woman and a nerdy teenager are sitting side by side she leans in and they make out for about 20 seconds.
•  Where? on a bench
•  When?right now you can be sitting at home by the computer
•  Why? to show how both sides of the small business world, as well as to show complete opposites attract.
•  How? by using go daddy u combine sexy with smart. An online website builder that makes your small business presentable and successful

 I think this add is two different things. i think its great because it shows an ugly nerd getting a shot at kissing a beautiful woman. I think however it is disturbing because nobody really wants to see that and its really eww...i dont know how to explain. I think its because we all know she really kissed him and its way not something that would ever happen in reality. I think the ad really had a strong impact with grabbing your attention because of what happens and i think future small business owners that need help with starting an online website will remember the add. The add is funny but i think its just so gross that it will definitley be remembered. I know personally that if i had a choice and needed to have a business website i would choose godaddy.com because one the hot women in the adds, as well as that one add that took everyone by suprise in the superbowl game. I am familiar with the company and know they use Danica Patrick as their spokesperson, which is a plus, a female race car driver and she is attractive. I think they found a genius way to change things up from seeing nothing but hot women on godaddy commercials that was totally different but still had all the elements of previous commercials. 

EOC Tobacco Advertisment

1. Determine the scenario: What happens in this frame?
 A man and a woman are face to face while the woman is staring at the man he is blowing cigarette smoke right into her face.
2. What is the setting? What are the conditions?
 The setting is two people a male and female talking, and the conditions are that they are really close and personal
3. Who are the people or groups?
 The people seem to be in their twenties, young adults.
4. What is their point of view around this specific experience?
 Their point of view is that the cigarettes they sell smell good and are pleasing to women.
5. What are their goals?
 To convince men that the smell and smoke of their brand of cigarettes doesnt offend a woman, in fact she will like it so much she will follow you anywhere.
6. What are their assumptions? What are their perceptions?
 Their assumptions are that men will buy more of this brand as to not offend woman but attract them while smoking in close proximity of them, The perceptions are that the smoke from the cigarette is pleasing and not bothersome.
7. Are there conflicts? Is there cooperation?
 The conflict would be blowing smoke into someones face, however there is cooperation because the young woman is not bothered by the smell nor the fact hes blowing it right in her face.
8. What are the outcomes?
 The outcomes are that the cigarette brand is pleasant to smoke around people and that the smell is even attractive.

To evaluate the ad i would say it is a great ad for their company. Nobody likes the smell of cigarettes especially when the smoke is blown in your face. But to convince buyers that not only does the smoke smell pleasant is also attracts women. I personally smoke and dont like the smell of smoke but some cigars or flavored cigarettes are pleasing to smell, however smoke in the face is totally different. I dont think you could ever convince someone that smoke in the face is attractive, period.

Now as for the ad on the right, is all about being ethically wrong. First the ad is advertising belvedere vodka. what they did wrong was show a man who obviously looks under the influence of alcohol smiling as he is grabbing a woman who is obviously uncomfortable with him. Not only is he just grabbing her, he is doing so in a very sexual way which gives of vibes that the young woman is trying to flee and he is about to rape her. Also with the words "Unlike some people, Belvedere Always goes down smoothly," is implying that the alcohol is smoother than raping or molest a woman who does not want to be, nor in agreement with sexual contact. Overall the ad is very disturbing because the words, the setting, everything about this add is ethically wrong. The fact it is comparing drinking alcohol to rape is totally outrageous.

EOC Health Insurance and Ethics

To sell insurance to people , young adults around my age would be first a pretty hard feat I think. I would use television shows for advertisements, alcohol products, sponsor events, etc. I would try to reach out to young adults when and where possible. I would also give rewards and perks for signing up as well as staying with my company.

“ I would hold focus groups to better understand the constantly changing attention of young people. After almost twenty-five years consulting and helping physicians, dentists and many other healthcare professionals attract more of the patients and cases they want, I’m very used to hearing complaints and resistance to “selling” patients on various healthcare services and solutions.

It’s understandable because most healthcare providers pursue their careers because they want to help and heal, not sell and deal. It’s also common for many people to associate the concept of sales with various negative connotations related to manipulation, trickery, false promises, etc.

But if you understand sales as the art of influencing people to see the value of good products and services, you quickly begin to appreciate that ethical selling in healthcare is about helping people appreciate and value decisions about their health needs and desires for a healthier, happier life that can have a profound, positive impact.

And when you really believe that what you are “selling” can and does make that kind of difference for people, you don’t feel like you are selling at all – and the people who benefit from what you can do to help them don’t feel like they are being “sold.” All the negative connotations and uncomfortable feelings are absent from the conversation.”

http://www.healthcaresuccess.com/blog/healthcare-marketing/redefining-the-concept-of-selling-in-healthcare.html

The medical and health care industry has got to be the industry where ethics is very important. Unlike any other professions, those under health care are faced with different kinds of ethical issues every single day.

Doctors, nurses, therapists and everybody else working in this industry may be conflicted with some ethical decisions that have to be made. Because of numerous ethical issues in health care that may arise every day, hospitals and other health institutions are now required to form an ethics committee.

The ethics committee is a group of people who assists patients, the patient’s families, and health care personnel in identifying, understanding, and resolving ethical issues.

In most cases, the ethical committee is composed of physicians, nurses, social workers, ethicists, a hospital chaplain and a lawyer. The ethical committee will be responsible in writing a set of ethical policies and a code of ethics. When making ethical decisions, there are certain values that the committee needs to be aware of. The basic principles of ethical decision making are Beneficence, Autonomy, Non-maleficence and Justice.

http://www.ethicalissuesinhealthcare.com/index.html

“Over-Insurance

• Over-insurance is one of the most common temptations presented to agents. Insurance agents are paid a commission commensurate with the size of premiums. By, "up-selling," an insurance producer can increase his earnings. However, the client may find it difficult to pay for excessive insurance. Ideally, the agent's objective in selling an insurance policy is to protect the assets and quality of life for the survivors of an insured person's untimely death. Insurance death benefits should not be "life-changing" money. Rather, they should prevent loss of wages, child-care or funerary expenditures from being life-changing. Insurance is risk-management, not a lottery.

Types of Insurance

• The two most common forms of life insurance are permanent (also called whole-life or universal) and term. Permanent insurance, once issued, typically covers the insured until age 100 or until death, as long as premiums are paid. By contrast, term covers a specific time period, from 10 to 30 years. Permanent coverage has advantages, like accumulation of cash value, and as long as the policy is not dropped, the insured person will not have to ever prove insurability. When a term policy expires, the insurance company will reconsider the insurability of the policy holder, and this may mean much higher rates or outright rejection of another policy. For pure risk management purposes, term is usually better, offering much lower premiums for equivalent coverage. But, the higher premiums of permanent policies also mean higher commissions, and some agents will push these policies out of self-interest rather than the client's interest.”

Read more: http://www.ehow.com/about_6363986_ethical-dilemmas-selling-life-insurance.html#ixzz2hGi5D792

Week one EOC: Volkswagen Lemon

Today I have recently discovered the advertisement  of the Volkswagen Lemon, which was a turning point in advertisement. “The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font.  Below the image follows a statement that proclaims that this particular car was rejected by Inspector Kurt Kroner because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process; one out of fifty does not pass for something as simple as a scratch on the windshield. “This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars.” Concluding with a memorable tag line “We pluck the lemons; you get the plums,” it gives the reader a first impression that Volkswagen is calling their own car a lemon, while intriguing them to read further to see that it is really about the rigorous inspection process that Volkswagens go through.” This was written by Rebecca Coleman. Posted on Thursday, February 26, 2009, at 5:42 pm. Filed under Class Business. Bookmark the permalink. Follow comments here with the RSS feed. Both comments and trackbacks are currentlWhat made the Volkswagen Beetle ad campaign so radical? Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure.

Beetle ads, though, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple.

Two famous print ads illustrate this. One featured a small picture of the car with the headline "Think small." Text highlighted the advantages of driving the small Beetle vs. a big car.

The other presented just the car with "Lemon" in bold type. Ad copy explained that the chrome strip on the glove compartment was blemished and had to be replaced. The take-away was obvious. If this was Volkswagen's idea of a lemon, the Beetle must be a well-built car.

The Beetle ad campaign also stands out for its use of television, which was in 90 percent of homes by the mid-1960s. It may have been grainy black-and-white, but the emotional connection between car and consumer was picture perfect in Beetle commercials like "Funeral."

Imagine a funeral procession as the voice of the deceased bequeaths his fortune. To each, from his wife and sons to business partners who were wasteful with money, he leaves nothing.

But to the tearful young man in a Volkswagen Beetle at the end of the line, he says: "To my nephew, Harold, who ofttimes said `A penny saved is a penny earned ... and it sure pays to own a Volkswagen' ... I leave my entire fortune of a hundred billion dollars."

In ad after ad, year after year, the Volkswagen Beetle ad campaign conveyed its message of frugality and sensibility with a clarity and emotion the ad world had never seen before.

Mike Ogden is president of Pipeline Marketing in Overland Park, Kan. He can be reached at (913) 397-PIPE or on the Web at http://www.pipelinemarketing.com.

When all other advertisers were still promoting classic American values and simply playing up the positive aspects of a product, Volkswagen's advertisers made lemonade out of a lemon. Even though consumers were hesitant to buy German products after the war and many car companies were building bigger cars for growing families, VW made use of its small size and big thinking. In the iconic "Lemon" ad of the early 1960s, Volkswagen showed a photo of the Beetle with the word "Lemon" in large letters underneath. The smaller text under the ad explained that inspectors had rejected this car as a lemon because of a very minor flaw. It was a follow-up to the equally successful "Think Small" advertisement. The ads were clever, simple, and slightly self-deprecating. This encouraged a generation to break the molds of American tradition and create new roles for themselves — like seeing how many people can fit in a VW Beetle.

http://www.greatvwads.com/